Spanish Vermouth Culture

Upon arrival in Spain, you will undoubtedly notice the prevalence of vermouth, or ‘vermut’, especially at aperitif time before lunch or dinner. In Spain, vermouth takes on a special significance that stands apart from the vermouth typically consumed in a martini in the U.S. or even in Italy where it all began. All over the country, drinking vermouth is one of the many ways that Spaniards gather and socialize with family and friends. Often consumed before lunch and especially on Sundays, vermouth can be accompanied by tapas, olives, or other snacks.

While this tradition varies by region, red vermouth is the most common. White vermouth is also consumed, but it has a drier taste so many people drink it mixed with red. In the process of creating this fortified wine, both versions start off as a white wine with spices and herbs added, which give it its color, or not! Regardless of whether it’s red or white, vermouth has a very aromatic flavor. Be careful though, despite the sweet taste, this Spanish aperitif has a 15% alcohol content.

In Madrid, you will find vermouth best served on tap, or ‘de grifo’. Vermouth is also sold by the bottle, especially in places like Catalonia where the rich history of vermouth culture reigns supreme. No matter where you are in Spain, you can drink your vermouth straight or on the rocks accompanied by a lemon or orange slice.

There is also a martini cocktail in Spain that contains a mix of vermouth and another liquor, usually gin. But generally, vermouth itself is a standalone drink. Many people order by saying “martini rojo o blanco”, referring to the name of the popular vermouth brand called Martini (not to be confused with the typical martini cocktail found elsewhere).

Be sure to ask Valesa where to go for the best vermouth in Spain.